Marketing
Quick Guide To Direct Marketing Compliance With introduction of POPIA (Protection of Personal Information Act) one of the major changes is the way we market to current and potential clients. In electronic marketing it was previously sufficient to allow for opt-out option but this has changed in the fact a client must actually first opt-in to receive marketing by giving their consent rather than opting out. This affects email, SMS, automated voice machines and fax marketing in a [...]

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