Quick Guide To Direct Marketing Compliance With introduction of POPIA (Protection of Personal Information Act) one of the major changes is the way we market to current and potential clients. In electronic marketing it was previously sufficient to allow for opt-out option but this has changed in the fact a client must actually first opt-in to receive marketing by giving their consent rather than opting out. This affects email, SMS, automated voice machines and fax marketing in a [...]

Section 13 of the Protection of Personal Information Act (POPIA) provides that ”personal information must be collected for a specific, explicitly defined and lawful purpose related to a function or activity of the responsible party.” Then the supplier must take steps to make the consumer aware of this purpose section 13(2). Consumer/Client must be aware that personal data is being collected. Section 18 provides that the consumer must be made aware that information is being collected [...]